Raise investment with a staged, proportionate process

Why sequence matters when you raise investment

Many businesses spend in the wrong order — paying for a polished pitch deck or a database subscription before a single suitable investor has been approached. That front-loads cost against an audience you haven't identified yet. InvestorMap inverts it: we identify and approach the right investors first, test for genuine interest, and only then invest in preparing the pitch. You always know what you are preparing for, and for whom.

The staged process

Stage 1 — Free initial assessment

We consider whether your business has a credible investable proposition and whether InvestorMap is likely to be the right route. No cost.

Stage 2 — Business Review & Teaser Pitch — £995

The first paid stage. We review the business and create a concise teaser pitch, then match your funding requirement against our UK and international investor database. We build a targeted shortlist, approach suitable investors on your behalf, present the opportunity, manage the initial contact process and test for genuine investor interest. This is a serious, investor-facing piece of work — the foundation of the raise, not a one-off appetite test.

Stage 3 — Pitch Deck Review & One-to-One Pitch Coaching — £3,495

Where genuine investor interest is shown, we move into pitch preparation. We review your existing deck, refine how the opportunity is presented, and coach you one-to-one to deliver the pitch clearly and confidently — with and without the deck — including likely-question preparation and up to two recorded dry-run sessions with feedback. Additional coaching can be added if required.

Success fee

A success fee of 5% of the investment value applies only if investment is successfully secured.

What you're really paying for

The value of InvestorMap is the combination of investor research, targeted shortlisting, a managed investor approach, initial-contact management and pitch-readiness coaching — not a single document. We remove the burden of finding and approaching relevant investors, using an investor contact base we have spent years building across the UK and internationally, and matched against each investor's real criteria rather than a name on a list.

Understand your options

Different businesses raise in different ways and at different points in their journey. To understand the routes and where you sit:

• Funding Types — equity investment, growth capital, angel investment, venture capital, convertible notes, venture debt and more.
• Investment Stages — from pre-seed and seed funding through Series A and growth capital.
• SEIS / EIS — reaching tax-efficient investors if your business is eligible.

Keeping cost proportionate to progress

Raising investment can become expensive when money is spent in the wrong order. A staged, proportionate process keeps each cost tied to real progress. The free initial assessment costs nothing and simply establishes whether there is a credible investable proposition. The £995 stage is where the substantive investor-facing work happens — business review, teaser pitch, matching, shortlisting, a managed approach and initial-contact management. Only where genuine investor interest is shown does the £3,495 pitch-preparation stage follow, because that is the point at which coaching has a real audience to prepare for. Founders, business owners and management teams therefore commit to each stage knowing what the previous one has established, rather than paying for a full package up front.

Where to go next

• New to this? Check Investment Readiness first.
• Want the detail on the matching stage? See Find Investors.
• Already have interest? Go to Pitch Deck Review & Coaching.

Frequently asked questions